Super Bowl Park
Los Angeles 2027
During Super Bowl LXI, Our Campus LA becomes the central fan destination for Los Angeles — a multi-zone, indoor–outdoor campus celebrating the biggest weekend in American sports. Super Bowl Park brings together fans, brands, media, and entertainment in a week-long festival of football, culture, and premium experiences in the heart of DTLA.
Massive Game Day Viewing Zones
Super Bowl Park features Los Angeles’ most energized watch environments:
Large-format outdoor viewing areas with giant LED screens
Immersive team-themed sections for AFC, NFC, and Super Bowl contenders
Dedicated zones for family viewing and all-ages programming
Pregame, halftime, and postgame hosted moments with talent, analysts, and special guests
This becomes LA’s go-to destination for fans who want a premium alternative to stadium crowds.
Super Bowl Week Fan Festival
The entire week leading up to the game comes alive across the campus with:
Football skills challenges
Field-goal kick stations
40-yard dash activations
Combine-inspired workout zones
Mini-tournaments, contests, and open-play sessions
Ideal for fans of all ages — from youth football players to adults reliving their high-school glory days.
Music, Entertainment & Celebrity Moments
Super Bowl weekend is as much about culture as it is about football.
Super Bowl Park hosts:
Live concerts, DJs, and nightly entertainment
Celebrity appearances and athlete drop-ins
Team pep rallies and fan meet-and-greets
Photo moments, branded sets, walk-through experiences
This creates the entertainment energy LA is famous for during marquee sports weekends.
Food, Beverage & Festival Marketplace
Throughout the week, Super Bowl Park features:
LA’s top food trucks and culinary pop-ups
Tailgate-style food villages
Local vendor marketplaces
Official merchandise and fan gear
Sponsor booths and interactive showcases
A curated blend of LA street food, premium eats, and NFL-themed retail.
Brand Activation Opportunities
Super Bowl Park gives brands the highest-impact reach of any LA-based Super Bowl fan destination:
Brand Activations
Team-themed buildouts
Tailgate activations
Sports performance demos
Product showcases and sampling
On-site signups and direct response
Content & Broadcast
Branded pregame and halftime live shows
Sponsored interview segments
Creator integrations and athlete features
Our Campus TV branded content
Paid-ad usage rights
Advertising
LED & screen placements
Stage branding
Experiential takeovers
Festival-wide signage
Field & court branding
Merchandising
Limited-edition Super Bowl drops
Co-branded apparel
Pop-up retail stores
Collectibles and premium merchandise
Brands receive deep engagement with fans throughout the entire week — not just on game day.
Super Bowl Park Fan Plaza
A signature hub within the campus featuring:
Live entertainment
Sponsor showcases
NFL-themed photo ops
Lounge zones
Football culture installations
It’s where fans gather, celebrate, and soak in the full energy of Super Bowl week.
Let’s Work Together
We are partnering with:
Agencies
Broadcasters
Major brands
Rights holders
Talent & creators
If you're shaping the future of sports culture, fan engagement, and brand experience during Super Bowl week, Super Bowl Park at Our Campus LA is your home base in 2027.