Olympic City

Summer 2028

LA28 at Our Campus LA

During the 2028 Olympic and Paralympic Games, Our Campus LA transforms into Olympic City, a global gathering place for athletes, fans, national delegations, media, and cultural partners. Set in the heart of Downtown LA’s Arts District, Olympic City becomes one of the premier off-venue destinations for LA28, bringing the global spirit of the Games to life through national hospitality houses, athlete preparation environments, media operations, cultural showcases, and daily celebration.

National Houses & Global Hospitality

As one of the only large-scale venues in Los Angeles capable of hosting multiple national delegations simultaneously, Olympic City becomes a home base for countries from around the world.

We offer dedicated spaces for:

  • Official National Houses

  • Hospitality suites for Olympic Committees & Paralympic Committees

  • Cultural pavilions celebrating national heritage

  • Athlete meet-and-greet moments

  • Sponsor-supported national programming

Each National House features its own identity, cuisine, fan experiences, exhibitions, and cultural expressions — turning Our Campus into a miniature map of the world throughout the Games.

Athlete Training Camps & Preparation Zones

With flexible indoor spaces, controlled environments, and customizable layouts, Olympic City hosts:

  • Athlete training sessions

  • Warm-up and recovery zones

  • Team preparation hubs

  • Light physical conditioning sessions

  • Closed-door team briefings

These spaces allow delegations to prepare, regroup, and support their athletes close to LA28 competition venues while remaining in a secure, centralized location in Downtown LA.

LA28 Media Center at Olympic City

Olympic City provides dedicated facilities for global media throughout the Games, including:

  • Broadcast studios

  • Press conference environments

  • Newsroom spaces for international outlets

  • Interview zones for athletes, talent, and delegations

  • Podcast and digital content production stages

  • Creator-friendly content pods

With daily programming scheduled across multiple stages, Olympic City becomes the heartbeat of Olympic storytelling outside the competition venues.

Live Daily Viewing & Celebration Zones

Fans from around the world gather at Olympic City to watch the Games together in a festival-style environment. The campus comes alive with:

  • Daily live streams of competitions

  • Team-themed days supporting different countries

  • Victory celebrations & medal moments

  • Live hosts, performers, and cultural showcases

  • Special appearances from Olympians & Paralympians

This becomes LA’s home for global togetherness throughout the Olympic and Paralympic Games.

Cultural Districts & Global Showcases

Olympic City celebrates the incredible diversity of the Games with:

  • Country-themed cultural exhibits

  • Live music representing different continents

  • Dance, art, and performance showcases

  • Global food villages featuring authentic cuisines

  • Marketplace featuring international artisans and vendors

These districts allow Angelenos and visitors to travel the world without leaving the campus.

Brand & Partner Activations

Olympic City offers premier opportunities for brands, Olympic partners, and cultural institutions.

Partner Hospitality & Showcase Spaces

  • Private hosting lounges

  • Executive entertainment suites

  • Sponsor-branded environments

  • VIP receptions and global networking events

Experiential Activations

  • Sport-inspired challenges

  • Technology showcases

  • Performance demonstrations

  • Product exhibitions and sampling

  • Fan-centric buildouts

Retail & Merchandise

  • Pop-up Olympic shops

  • Limited-edition releases

  • National delegation merchandise

  • Athlete-endorsed collections

Content & Advertising

  • Sponsored shows

  • Branded interview segments

  • Full takeover days

  • LED + digital signage

  • Athlete & influencer content capture

Fan Programming & Daily Experiences

Across the entire Games period, Olympic City hosts:

  • Family-friendly play zones

  • Adaptive sports showcases during the Paralympics

  • Meet the Team events for national delegations

  • Morning-to-night festival programming

  • Global DJ sets, concerts, and live entertainment

The campus becomes Los Angeles’ center of celebration during both the Olympics and the Paralympics.

Community Integration & Local Engagement

Olympic City supports Los Angeles by:

  • Collaborating with local schools, foundations, and community groups

  • Opening selective cultural programming to residents of Boyle Heights and surrounding neighborhoods

  • Featuring local food vendors and small businesses

  • Supporting youth Olympic education initiatives

  • Hosting multicultural events celebrating the fabric of LA

This ensures the Olympic spirit benefits the local community and not only global visitors.

Work With Us for LA28

We are now engaging with:

  • National Olympic Committees

  • National Paralympic Committees

  • Rights holders & broadcasters

  • Sponsors & global brands

  • Cultural and tourism ministries

  • Athlete foundations & sports organizations

Olympic City is designed to be the premier Los Angeles destination for hospitality, culture, celebration, training, media, and brand partnership during LA28.

Let’s bring the world to Los Angeles, together.